| Specializing in New Business Development
Strategic Relationships are crucial to high tech success in the new
millennium. Large companies have the worldwide marketing clout, customer
base and financial resources, while small, mostly start-up organizations
have focus, creativity and great energy. Together, through investment,
acquisition or a strategic alliance they can provide the ultimate win-win
solution to the end user faster. Walker Research Associates is in the business
to creatively provide that corporate dating service -- to put large multinational
and small technical firms together for strategic benefit, and profit.
Walker Research Associates are experienced high tech professionals with
proven records of achievement and success. We understand and can address
the complex challenge of driving business growth and maintaining a competitive
edge in the fast paced world of emerging and new computing technologies.
We provide customized marketing and management services to new technology
companies or emerging business units such as:
Strategic Planning and Programs
Development of strategic marketing plans and programs
Target market and/or partnership segment identification
Industry/trend analysis
Developing advertising/public relations strategies
Development of Technical/Customer Support strategies
Tactical Programs
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Identifying and recruiting qualified candidates to fill required roles
within your organization
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Acting in the capacity as senior line management until in-house expertise
is onboard
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Provide corporate/product evangelical capabilities - including sales calls,
attending industry seminars, ISV recruitment and acting in the client's
behalf.
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Creating and implementing lead development programs · Collateral
development and creation
Market Research and Competitive Analysis
Market research and competitive analysis are the foundation for effective
marketing strategies. Services provided could include:
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New opportunity identification
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End-user software and system evaluation
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Technology assessment
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Marketing strategy development
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Competitive landscape definition
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Vendor positioning
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Competitive value propositions
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Competitive selling strategies
Strategic Relationships
Highly productive alliances with Systems integrators, technical and distribution
partners, ISVs, investors and other value-add partners are a powerful tool
to drive business forward. Walker Research can address both the business
and technical aspects of these relationships such as:
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Technical support and marketing programs
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Joint product marketing programs
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Business Alliance planning
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Joint development projects
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Technical and marketing resource guides
To take advantage of some of these programs or discuss your needs please
contact
us. |
